Monthly Archives: October 2011

Article Branding Your Online Business

What is article marketing? One of the most important aspects of growing any business is branding it, which is creating a name and reputation for it. It is building your reputation and is how you are known. Article marketing is using articles to identify yourself and to help create an image that future customers can identify with and know that you are someone that they want to do business with now and in the future.

Four things that successful branding will incorporate:

1.Name- it has to be recognizable

2.Image- it has to be respectable and appealing

3.Promise- you have to tell them that you can help them

4.Motivation- they have to be motivated to work with you

Name:

The name in online marketing has to be something that is recognizable, memorable, and will stand out. The strategies used in giving yourself a name will different because it will most likely be incorporated into your URL in some way. It has to be easy to remember, which means most likely short. It has to stick to the person’s mind so it needs to be unique and memorable. It has to be easy to spell so it can be typed into an address bar.

It has to be associated with your key benefit. The name also has to have a relatively generic name in it so it can be readily associated with your product or service, just make sure that it has a unique twist…preferably not with the spelling. Article branding will allow you plenty of opportunities to get your name out there by repeating that name throughout your article. This will help those reading it and others you write associate your name with the topic.

Image:

The image you convey has to be appealing to the consumer. They have to want to do business with you. They have to feel good about it. You need to approach this from a couple different fronts. You have to make things appealing to the eye and to the mind and one or both of these have to come to the consumer’s mind.

When you are able, use graphics or logo’s that will catch the eye and that will help you stick in the person’s eye. Also try to present an image that says you can be trusted and respected. Article branding will help you accomplish this in the way you write and the amount of knowledge that you convey. If you set yourself up as a reliable source of information and an authority on the subject through your articles, it will go a long way in helping your image.

Promise and Motiviation:

You have to let the consumer know that you intend on helping them and that you can meet their needs. Article branding will help you establish this because in your articles you are going to be letting them know that you can help them and that it is your desire to meet their needs.

Establishing your brand can be one of the most difficult things for any business to do and many live and die by how well they brand themselves. Large companies give themselves giant budgets to help establish their brand but the Internet levels the playing field. Branding your online entity can be done very inexpensively and efficiently by making use of article writing and article branding.

Are You Ready To Become Self-Employed

If you are interested in starting a business, or taking over one, you face a daunting task that carries a level of risk and excitement not possible in the ’employee’ world.

If the financial independence of self-employment appeals to you – no boss, no income limits as to time and wage, and the ability to let your personal drive determine your compensation – then you will no doubt be eagerly going over the many options available to release you from your current job.

However, the rush of financial excitement must be tempered by the necessary cost of time, money and effort in properly setting yourself up independently.

Despite income claims made by business opportunity companies, or competing businesses, you must be ready to accept the reality of not seeing personal income for several months – or even years.

Starting a self-employed business on the side, while keeping regular employment as your financial security, is a wise method of ensuring your income.

Another option is to have substantial savings that permit you the freedom to pursue your dreams unencumbered with other employment. However, the savings must also be capable of carrying the costs of developing a business along with providing for your material needs.

Do you also recognize the time that is required in starting your own business? In some ways it is almost unnecessary to bring up the point since your passion will likely drive you to spend many hours in your pursuits. If you have other obligations; family, job, social etc. then you will have to consider if you CAN devote the time needed to get your business off the ground.

Having discussed both money and time, you must recognize that there is much more effort extended BEFORE a business is profitable than at any other time in your business. Yes, once you are getting work and are satisfied with the income level you may be very busy indeed but you will then be compensated for it. When you are still cultivating your business – marketing, doing free jobs, searching for clients and customers – you may not be seeing any income, or a very meager one, which makes your EFFORTS seem immense.

Do not falter! If you come to the point when you are working your hardest and doing everything your business requires but still not seeing monetary results, you may hit a psychological wall. This is where truly entrepreneurial individuals see an obstacle to overcome as opposed to a dead-end to their hard work. Passion for their work and the strong desire to work for themselves overcomes any perceived barriers and moves them to keep going and ultimately becoming very successful.

By persevering you will certainly see the fine fruits of your labors and prove to yourself and others that the benefits of self-employment far outweigh the mediocre status quo of the typical worker’s daily grind.

How Much Is It Worth? Estimating Your Item’s Value for Sale on eBay

Proper pricing of items to be listed for sale on eBay is one of the most important aspects of generating interest in one’s auction listing.

If the price is too high, interest will be low, and the possibility of a sale decreases.

If the price is too low, the seller generates enormous traffic, yet the final bid might be too low to satisfy the seller’s need for a profit.

The following are steps that will aid in that process.

Step 1: How Much Was this Item Originally Worth

First of all, one must find out how much the item was when it was bought. This helps the seller set realistic goals as to how much he will expect to profit from that item.

The seller must remember that the going price for that item nowadays will be different from its original price. And depending on the demand for that item, he may get a price that is better, or worse than the original price.

The seller must also come to an acceptance of the fact that the buying power of today’s $1 is different from that of ten years ago.

Step 2: Do a Little Research

Sellers should research on the current price of similar items. This gives them a good standard as to how much they should price their wares. Searching eBay for successful auctions of similar wares is the best way to do this.

Step 2: How Much Has the Item Depreciated?

The seller must check the item for damages and other irregularities from a mint conditioned item of the same kind. He must then deduct a reasonable amount from his asking price. Wear and tear tends to bring down the price of an item considerably. It is wise to make sure the items are repaired, or spruced up before being auctioned.

Step 3: Start It a Little Lower than Usual

It is wise to start an auction a step or two (or even three) lower than a sellers intended price. This generates interest in the item. It may be hard to believe, but auctions that start lower than its intended price actually have a better chance at overshooting that intended price.

Professional opinions are available if the seller is in doubt of the value of his or her item. Third party appraisal companies help in this regard. A list of such is available at the Authentication & Grading link under Protection and Authentication on eBay.

Affordable webhosting

The type of web site is an important factor that should be considered when you choose affordable web hosting to be used. There is several number of free web hosting on the internet. But individuals and typically businesses do not opt for free web hosting instead they prefer the affordable ones for several reasons. One of the reasons is posting all sort of advertisement onto free hosting domain. This huge number of ads, does not promote your own business, instead it decreases traffic to your own website.

There are other disadvantages of free web hosting such as lack of service to your customer, enormous problem on the lack of technical knowledge of web hosting. Limited disk storage, very little bandwidth, limited email accounts, limited space for your own ads, and less features being offered by the free host and non guaranteed uptime are yet another few reasons why affordable web hosting is preferable than the free ones. And business is of no good if downtime is much longer and frequent.

Fortunately, affordable hosting services can be availed instead of free web hosting services. Its monthly costs are $10 – $50. The features that you would want would be the basis for the price. No matter how much the cost might be, verify the guarantee and refund policies stating money back without question of the hosting service acquired.

“Unlimited bandwidth” is sometimes offered by affordable hosting services. However, unlimited “bandwidth” is never true. This is because web hosts change more when a specific limit is reached. So this is the term you need to be aware of. The support services to the customer are the important things to consider in choosing affordable web hosting. Conduct a thorough research on the website of the web hosting company. Know their length of time in this operation and if they offer the services that will suit your need.

Affordable web hosting is often based on Linux because it is cheaper than Windows and open source development tools are offered such as PHP, MySQL and Telnet service. These languages and databases which are Linux based can be installed for free that’s why .often usable in affordable web hosting companies. Software such as ASP, SQL Server, Cold Fusion, and Access which are Windows proprietary can add additional expense. Since Windows based software is proprietary, it is difficult to find an affordable web hosting using those since purchasing those components by the hosting company is expensive. So it is best to choose a Linux based web hosting services.

Before choosing and making a commitment to an affordable web hosting company, make sure to verify their background and conduct a thorough research on their whereabouts.

THE POWER OF WORDS

It is a known fact that a business could never be successful without the aid of advertising. In fact, it is considered as the lifeblood of almost all kinds of businesses. That’s why sellers and entrepreneur wannabes on eBay understand the impact of an effective advertising technique on their items listing.

Basically, the sale of an item on eBay is dependent on the so-called eBay keyword program. This program asserts the fact that the probability of an item to be sold is based on the keyword used by the seller.

The eBay keyword program suggests that the maximum number of keywords to be used in an eBay ad is 100, the least is 50. This is because the essence of the description of the product or the ability of the ad to promote the item against a thousand similar items is lessened.

This does not necessarily mean that the sellers will also limit the amount of keywords that they will use. The eBay keyword program further suggests that the number of keywords should be congruent to the identity of the product. That is, it should be very specific even down to the last details of the product.

For example, one seller may make his or her descriptive title and ad using the word “mobile phones”. Then, another seller posts the same item but used the words “Sony Ericsson mobile phones”. And lastly, another seller does the same but used the words “Sony Ericsson k700i”. Applying the keyword principle, the third seller will most likely gain more exposure than the other two, such that when a person search for a Sony Ericsson k700i, that person will most likely be lead to the third seller’s listing.

Choosing the best category for the product is another effective advertising technique.

There are those online shoppers who search items on the category first. The reason behind this is that they don’t have any specific product in mind. For example, a buyer may be looking for a mobile phone but doesn’t know what brand to have. So, it’s a must that the seller places his or her item in a category that is active or is frequented by most buyers.

But the most important advertising technique of all when selling an item on eBay is to create a sales pitch that comes from the heart. Clichd as it may seem but, in reality, it is the basic concept of selling. A good seller believes on the product that he or she is selling, other wise, he will have a hard time convincing people of he personally doesn’t accept it as true.

A Day In The Life Of An Affiliate Marketer

Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.

So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.

The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.

That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program.

Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.

There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.

The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.

To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products.

There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.

The newsletters and ezines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer’s publication to be distributed to the old and new customers.

These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.

It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.

Of course, this will be published in the newsletters. Among the more important information that have been written already.

The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabees.

Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join.

Time flies. Missed lunch but is quite contented with the tasks done. Bed time.

Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.

Is that success looming in the distance or what?

7 Tips To Get Links Without Asking

If you are using links to build your website, you know it is very time consuming. There has to be another way to get the links without you spending time asking to use the links on your site. There is a way to do this process. There is a strategy that has ten steps you can use.

To use link building, you find target websites. You review to decide if you think it is worth adding the site to yours. You research the contact person then send them a request to use their link. You sit and wait for their response.

There are many things you can to do to build your link popularity without sending out direct requests.

Here are some tips for getting the links:

Join an online discussion group and forum. Begin to be an active participant. When you join the community you will be able to spot the people who are building a productive business. When you create a strong relationship with these people, they will ask to link to your site. They will want to be linked with another profitable business.

Make a notice on your website where you state you want more links. In the statement, ask for the links and add a spot for the person to write the linking code to their site that uses keywords phrases in the text. Use a statement similar to “If you find this site helpful, add your link so others can also benefit from this site.”

Publish a regular newsletter. Post the content of the newsletter on your site. Include a statement in the newsletter “If you have enjoyed the newsletter, please include a link to your site.” Include your URL in the statement.

Publish articles on other sites such as ezines, informational sites, article banks, and media sites. There are many article sites on the internet so simple Google “article submission sites” and use the sites to broadcast your message in the article.

Use well written content on the site and with all your publications. It is an old method but it is very effective. The better the content then you will attract people to your site where they will see your message about adding a link to your site.

Submit your site to legitimate award sites. When you share your site with these sites you will be amazed the great responses since you have great content on your site. They will want to link to your site.

Volunteer to become an editor for several directories. You then write reviews for the sites of your own sites where you will have opportunities of getting to know the market better. When you know the market better you build a better network of peers.

7 Ways To Make Money Using Nothing More Than Your List

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

7 Ways to Drive Laser-Targeted Traffic

An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.

Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.

The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

The third way is through writing one’s own articles. This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.

The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.

The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

The seventh is by knowing one’s market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward. It is always advantageous to plan one’s moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.

6 Ways To Get More Visitors Who Are Ready To Buy

When you have a website you need to drive traffic to your site. There are several techniques to use to obtain traffic. Here are some of the techniques used.

1. Search engine and directories are used by internet users to locate their desired information. When you submit your website with the search engines and directories you add the exposure your site needs to allow people to locate your website. The practice of adding your site to the locations providing your URL to their results generates traffic. You will need to make your website specific to the needs of the internet users with relevant keywords, Meta tags, and images to attract the traffic based on their search requirements.

2. Pay-per-click directories draw traffic to your site when you advertise and the users click on your ad. Use services such as Overture.com and Google AdWords bid on the advertising. Within the advertisement, use specific terms to describe your business or website in a few detailed descriptive words.

3. Publish your own ezine with interesting facts and information about your website and business. You can include promotions, discounts, and surveys to entice the traffic to visit your site. Most ezine articles allow the writers to include their URLs and links within the article. The added information allows the users to click on the links to be directed to the websites.

4. Publish articles on other websites with relevant products and services. Include a link to your site in your signature as well at the end of the article. Make the title catchy to make the readers want to click on your article. Add a hook in the article to really grab their attention.

5. Advertise in ezines with banner advertisements directed at your target audience. Run the ads at least three times to get the traffic. To increase your exposure, advertise about seven times so your audience sees your ads more. Add a tracking system to your ads so you know the number of clicks, where the traffic was derived from, when they clicked on your ad, and to see how the advertising is working or where you may need to modify the ad content.

6. Place ads on other websites. Research the sites relevant to your business and products. Contact the site about adding an ad to their site. They will generally allow you to place an ad especially if you offer link exchanging (your link on their site and their link on your site.)

6 Red Hot Tips To Get Your Articles Read

There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.

But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.

Of course, writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.

Use titles like, “Tips on making her want you more”, or “How to make her swoon and blush” .You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a persons’ emotions and makes them interested.

5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.