Monthly Archives: May 2012

Free Web Site Traffic Sources

One of the definite advantages to internet marketing is the availability of so many free web site traffic sources. There are literally hundreds you can choose from to suit your business and website, including Facebook, Twitter, YouTube, EzineArticles, Squidoo, USFreeAds, Craigslist, traffic exchanges, safelists, and more. This article will speak about a lesser known way to generate free web site traffic: writing newsletter articles.

While all the free methods of getting traffic to your website work very well, they can take quite a bit of time and consistency in your efforts before you start seeing the rewards. However you can get a so-called jump start on your efforts by writing newsletter articles. If you’ve done article marketing, you already have the know-how to do newsletter articles. The only difference is where you submit them. The hardest part of the whole process is finding someone who will publish your articles. And it’s really not hard, just a little time consuming. However, the results are immediate.

Here’s how it works. Editors of newsletters always need good content, especially if their newsletter is published frequently. So, some of them will allow you to publish your article for free, in exchange for offering them the work. The key is to make sure that your article is well-written and offers valuable information. And then, the key to getting traffic to your website is to offer compelling information in the resource box at the end of the article, with a brief description of you and/or what you offer, and the link to your site.

After you’ve decided the topic of your article, as it relates to your website of course, then you need to look for newsletters in your niche. In order to get the greatest burst of visitors, find at least 10 newsletters (better 20), that will accept free newsletters. Find out how many subscribers each newsletter has–in general, the most successful and important ones will publish this information. Send your article to the one with the highest number of subscribers first and continue down the list. BUT make sure that you wait a couple of days in between each submission so that you avoid having the same article published by different newsletters on the same day, causing embarrassment to them and possible denial of any future articles from you.

When you’ve finished sending the article to all the newsletters on your list, then send it to lists (such as IdeaMarketers.com, for example) that hold articles that other newsletters can send to their subscribers. Remember that the key to getting the best results with this in terms of free web site traffic is to write good content. You don’t have to be a professional writer but your article should be free of grammatical and spelling errors, and perhaps more importantly, offer valuable information that answers the questions or solves the problems of your target readers.

Free Internet Marketing Tool

Make the Most of a Free Internet Marketing Tool

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Are you looking for the best free internet marketing tool? The bad news is that it is probably hard to determine the best one, since it depends on your business, your target audience, the marketplace, and other issues. But the good news is that there are many that you can take advantage of to build your image/brand and obtain leads and sales.

One of the most popular free tools today is Twitter. Its popularity increases exponentially every month and many new free “Twitter-enhancing” products have also come out that can allow you to automate your Twitter account and save time. Twitter is extremely easy to use. Sign up for an account, upload your picture, write a brief description of what you want to say, and include whatever url you would like to promote, such as your website or an affiliate link. Next, you “tweet” something out to the world. Try to keep it conversational and social. Avoid too much promotion. If someone likes what you have to say, they will check out your profile and your link. Then, you will look for people to follow–people who could be interested in what you are offering. You can search by keyword to target the audience that you would like to follow. When you follow someone, they will generally follow you back, and then you can let them know more about yourself and what you have to offer, and they will do the same.

Another very fundamental-to-your-online-business free internet marketing tool is the Google Keyword Research Tool. No matter what kind of marketing you do online, you will need to tap into the keywords that are relevant to your business. You will use these keywords in your blog, website, PPC ads, articles, videos, and any other type of marketing that you do. And the free Google tool allows you to find the exact keywords to target in your promotions–for free. Simply type in a word or phrase that relates to your business, and the tool will provide you with a list of all related keywords that people are typing in, how many people are typing each term, and how competitive the terms are (how many other marketers are using them in their marketing efforts).

Videos are another very powerful, and free, way to market your business. All you need is a web-cam or a digital camera, and one to ten minutes of time to make a video. Simply upload it to YouTube or any of the other video sites, write a description of what you are speaking about in your video (make sure to include the right keywords), and include your link, and you’ve got a magnet for people who are searching for whatever it is that you are speaking about or demonstrating on your video.

As you can see, there is more than just one free internet marketing tool that you can use to promote your business or affiliate products.

Free webhosting

A free web hosting is a web hosting service that is free of any charge but usually advertisement-supported. Several free hosting services are available on the internet. There are different rules in setting up a hosting account. Customers are allowed to get their own domain name by some hosts. Typically, there is a primary domain, and they will supply you sub-domain or a directory and some might allow customers to modify the page by running your own scripts. But it is not allowed in some other cases. The common limitation amongst all the free web hosting services is the limited disk storage offered. Bandwidth is also at the minimal. And their advertisements should be posted in your site.

Usually free web hosting providers do not give support for customers. They do not have

adherence in giving technical support since free web hosting does not necessitate monthly charge. Free web hosting also does not guarantee uptime. Unlike paid web hosting, users are not guaranteed uptime of at least 99% by the free web hosting providers. This deal could not be reliable especially for business specific websites for further publicity and advertisement. Added to it is the poor internet connectivity. Taking into account, that there is a vast number of sites that needs to compete with, in the same free web hosting provider.

The majority of free web hosting does not provide users domain names. Users have limited rights in using their user defined CGI scripts in free web hosting. Several free web hosting has their built in scripts for email or counter forms, guestbook, etc. In this scenario, it is advisable to avail paid web hosting especially when users would want to modify the site with their script. For those customers are in need of a large hard disk space, limited feature of free web hosting could raise an issue. Therefore there is a need to first verify these specific limitations before deciding on which type of web hosting should you start your business with. So you can also enhance your website when there is a need in the future.

For those people whose technical know-how on web hosting is at an entry-level, it is best to first experience running their websites in a free web hosting than to avail directly on web hosting that has a monthly cost. Or if the situation suggests that a temporary host and storage is basically needed, then a free web hosting is strongly advisable.

However, if the business requirements could not be sufficed with a free web hosting, such that there’s a need for large mailbox accounts, hard disk space, have to host several websites, or a large and complex transactions are required such as electronic commerce solutions, with a significantly large number of clients accessing the web site, a free hosting might not be sufficient and you should find a bigger and actual web hosting provider for your site.

Finding The Right Business For You

If you think that starting your own business is the answer to your problems; whether it’s money, child care, illness or a desire for more free time, then you MUST choose wisely.

Too many individuals eagerly leave their paying jobs in order to pursue their own business only to return to the unemployment arena looking for work and carrying a massive debt from their ventures.

How can you find the answer to your quest for self-employment without failing?

DESIRE

DISCRETION

DISCIPLINE

DESIRE —-

If you think that running your own business is merely a matter of using your brains then you are sure to be disappointed. Successful entrepreneurs have a common thread no matter if they run the run a country gas station or a Fortune 500 company – DESIRE. If you don’t have the drive and determination to work for yourself – if you can’t give up the security of a regular pay cheque – you will have great difficulty working for yourself.

DISCRETION —-

Expect to fail. There are many opportunities available. Some are good, some are frauds and several are absolutely perfect – for YOU. Each individual’s strengths and talents will impact which business model will suit them best. If you are very shy or hate to talk to people than it would be wise to stay away from businesses that require a lot of face-to-face selling. If the product is not something you would personally use it is not something you will want to promote and that will show in your efforts.

Take stock of your abilities and interests and try several businesses that are related. Not all will suit you, but trying things will ultimately improve your business skills overall. If you do fall for what turns out to be a fraud, consider it education and move on – you will not likely make the same mistake again.

Consider talking to business owners who do what you want to do or to people who may use your product or service. Research the business and read the fine print!

DISCIPLINE —-

You don’t have a boss or a time clock, but if you expect to make a living then you will have to discipline yourself. Have a schedule that you follow every day. Plan your time wisely. Although many procrastinators actually do well working for themselves it is still vitally important to know what needs to be done and to have the discipline to follow through. A few bad jobs or unhappy customers can have lasting impact on your business.

Many have found great happiness and success working for themselves. Enjoy the search and find YOUR perfect business!

Finding Good PPC Affiliate Marketing Programs

PPC affiliate marketing programs, while harder to find, are still very much around. Most affiliate programs have been focusing their attention on pay per action affiliate programs (pay per sale or pay per lead) but Pay per click (PPC) affiliate marketing programs are still quite capable of helping you earn a good income. PPC affiliate marketing programs can be used very effectively as part of a multi-pronged internet marketing approach to help your online business thrive.

The advantages to a PPC affiliate marketing program have to do with the general ease and speed at which they can be set up and seeing results. They are also easy to maintain. You can see commissions coming in whether the customer buys or not. PPC affiliate programs are also useful when you are targeting a general audience and you can’t find a specific product or service that your visitors might be interested in. This is in comparison to pay per action affiliate programs where you need to specifically target a product to show your visitor.

The disadvantages to a PPC affiliate marketing program are that if your site is too narrowly focused on a certain niche, it may not reach the broad number of visitors that you might need to be reaching to see good commissions. Also the pay rate is a good deal smaller than pay per action affiliate programs. Your probability of getting commissions is higher because all they need to do is click but you don’t see near the commission rates that you do with pay per action. Your click through rate has to be high for you to see significant results. Volume is king. There have also been problems with some affiliate programs holding off on commission payments and have canceled some site’s memberships in their affiliate programs.

Trying to decide on a good PPC affiliate marketing program can be pretty challenging. There are some things that you an look for to help decide what will have the best impact on your efforts.

1) How do they count the click throughs? You may have to look hard for this information because it might be something that they gloss over. Most programs will pay you for each unique IP address in a 24 hour period. Avoid ones that are more than 48 hours.

2) How much do they pay per click? Expect to see anywhere from $0.01-.20 per click but avoid agreements at either end of that spectrum or at least be skeptical. The low end may be too much work for too little pay and the high end may make big promises but may not have a good reputation of paying people what they are supposed to. Check their payment history.

3) What does it take to stat a member in good standing. Each program will have it’s own guidelines on what is or isn’t acceptable practices and will say that they can cancel your sites membership at any moment if your site is possibly cheating. This is understandable but they may have caps on the amounts of click throughs and may suspect you of being less than honest if you exceed that.

Check their terms and conditions and read all the fine print. Investigate them and look for complaints. PPC affiliate marketing programs can be quite lucrative but they can also be a lot of work.

Finding Hot Selling Products to Sell

In order to locate products that sell online, we need to understand what people already want to buy. Finding a good choice of idea or product is always accompanied by interfacing the demand for the product in the current market and the level of competition or market share that the product will be having in the long run.

“What should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make the definite decision. And if we really want to know the answer to this question, our only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea. We must be able to understand and satisfy the need, wants and expectations of our customers on a certain product that they’re trying to buy. This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or “gatekeeper” dimensions in a purchase. Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of “wants” but they become extremely important when products or services are not differentiated.

For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same there as it is anywhere else, and has been all the time.

Now, the second thing that must be considered in finding “hot” products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales. While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore choose the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest.

Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good a good put up for sale. But the research doesn’t stop here; there is one last thing to be considered to exactly find the hot selling products that you’ve been looking for. We must also learn how others are advertising those products. If there are a good number of them doing so, it may mean that it’s a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising, and make decision as how they all balance out.

And here are several factors or aspects that must be measured: (a) not enough demand means not enough people are going to buy (b) too much competition means not enough of a profit to go around (c) too much advertising drives up the price of pay per click ads, and competition as well (d) not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

Experience Huge Success Online With Affiliate Marketing

If you really want to see your business grow, you can do it online with affiliate marketing. The best way to sell something to a large number of people, especially if you don’t have the resources to launch a giant multi-media advertising campaign, is to do it online. Not only can it help you reach a large market, it is a very cost effective means of marketing. You can do all of the marketing yourself online but the best thing that many business owners have found to see huge growth in sales is going online with affiliate marketing.

What going online with affiliate marketing does is enable you to use the talents of many experienced online marketers to market things for you. What they will do find ways to point people to your website. They know where to find the people who are most likely to buy what you are offering. Many will have websites that are focused on you niche that will either promote products like or related to yours or that are exclusively there to promote your site.

They will write or hire people to write articles that will tell people about the virtue of what you are doing and not only help build your credibility but point people in your direction. They will sometimes create short promotional videos and post them to YouTube. They will make do quite a few things that are all aimed at drawing attention to your website. They will create a marketing campaign for you and will only get paid if sales are made or if people go to your site. This largely depends on the type of agreement you have with them.

Some online with affiliate marketing campaigns will be straight commission, some will be paid per click to your website, some will be paid if the point someone who signs up on a mailing list or otherwise shows that they are genuinely interested and area a solid lead. Commission rates will vary. Some physical products that are sold on Amazon or other retailers will pay around 8-10% commission.

There are down-loadable products that have little overhead that have commission payouts of anywhere from 40-60%. This may seem like a lot but the theory is the larger number of affiliates you have marketing for you, the more sales you will get. The more money they stand to make on each sale, the more incentive they have to push your product or service and the more people you will have wanting to.

How do you find people to become affiliate marketers for you? An easy way is through places like Amazon. They have hugely popular and successful affiliate programs and are great at matching up businesses with marketers. There are also affiliate program directories that are easy to add online with affiliate marketing programs on and that are used to recruit affiliate marketers.

Going online with affiliate marketing programs to help promote your business is easy and incredibly beneficial to you as a business owner.

Essential Components For Online Affiliate Marketing

Making money with online affiliate marketing is incredibly easy to do if you have the right parts. If you want to bake a cake but didn’t have all the right ingredients it isn’t going to turn out right. The same is true with online affiliate marketing. It needs to be focused on the niche, providing quality content, driven with keywords, able to drive traffic, and able to convert.

Choosing the right niche is crucial for your success. You have to be able to find a good niche that has a large enough market with enough demand that you can make a decent profit. Make sure, though, that the competition isn’t too thick. Do your best research on the niche and make sure that you have a legitimate shot at getting your piece of the pie. Find out what they want, find what they want, and find a way to connect them with what they want.

Make sure that you are providing the niche quality products or services. Every person you help to make a purchase is a potential future customer for you. If you provide them with good answers to their problems and are making your lists and communicating with them, they very well may be future customers of yours. Find the information they want and find the best way to communicate that information to them. The better the content you provide the more likely they are going to want to do what you tell them to do.

The best information on the best products will not sell if they aren’t in places where people can see them. Search engines have certain keywords they like that relate to your product and service. Find out what those keywords are that search engines love and use them responsibly throughout your content. Do continual research as trends will change and people will type in something different tomorrow than they would have last week for the same thing. Good keywords used correctly will help bring success to your online affiliate marketing.

You have to bring in as much traffic as possible of you are going to be successful with online affiliate marketing. The best way to do this is to make use of all the social networks related to your products and use a multi-pronged approach to reach as many people as possible. Use videos, articles, blogging, audio, and other avenues to attract traffic. Don’t focus on just one method.

An owner of a famous American football team gave a talk once about the 5 thing that made him a successful salesperson. The first is ask for the check and he forgot what the other four are. When you are creating content, writing an article, making a video, writing a blog, or anything else make sure you tell them what you want them to do. When you get them to your site, tell them what you want them to click or buy and ask for their business. Failing to do that may just result in the failure of your online affiliate marketing efforts.

Effectively Using Overture/Yahoo To Get Website Visitors

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

Ecommerce webhosting

A small to medium-sized ecommerce business is best setup through a web hosting company. The time and effort required setup one’s own web server that will fulfill the bandwidth and storage requirements and software development for the ecommerce business is not just practical.

The maintenance after the website is up will also require a dedicated IT staff just to keep the business website working. The result is an additional need of a dedicated IT skilled staff.

This is where the ecommerce web hosting comes into the picture. The services offered by a web hosting company relieve the business from the technical task. The are many choices in the lists the companies that can host an ecommerce business website. It is a challenging task to choose the right web hosting company for your ecommerce business. This challenge is even compounded by the variety and complexity of the business logic of the website. In making the choice, the pros and cons should be weigh-in carefully since an ecommerce website involves money.

The following should be considered in the selection of an ecommerce web hosting service:

There should be a defined service level agreement (SLA) in terms of the bandwidth in an ecommerce web hosting solution. With the bandwidth always within SLA, there is a proper flow of operation in your business. The website should have the functionality to accept needed user information such as orders, credit card number and other information needed to transact a business. The network bandwidth along with software logic should ensure the integrity of these business transactions. The web hosting company should offer a T-3 or 45mbps network speed and this is the minimum recommended.

A network configuration that decreases the network hop from the network backbone is recommended. This will decrease the number of nodes being jumped to before a packet finally reaches to its destination. This fewer jumps means faster bandwidth and less prone to error in the handling of data. There is a greater possibility of an error to occur when the “downstream” of the provider gets further. The possibility of needing to co-locate should be considered if this action of bringing closer the computer to the backbone shows a significant improvement. There is always a better ecommerce experience when a web hosting service uses powerful computer hardware

A 24/7 reliability of your website is achieved by adding redundant servers which will take over the operation when the main server is down.

Having two backbone providers also adds to the website’s overall reliability. Aside from bandwidth requirements, the disk space should also be considered. A special feature of a web hosting company could include software that builds online catalogs. Online transactions should be secured and protected by the web hosting company. Secure Sockets Layer (SSL) is the most reliably used software protection by ecommerce businesses to secure their transactions. The web hosting service should provide the payment processing feature used in ecommerce.

The feature to transfer data directly to web hosting server’s database systems, inventory, and accounting is a much desired by site owners from a web hosting service. This feature is called back end integration. A reasonable cost of a web hosting company that provides a reliable service is a much desired feature. A monthly fee of $100- $150 is the average.

More features requested mean a higher monthly cost.

From Seller to Buyer: Shipping Details for eBay Auctions

Shipping details for purchases over eBay is actually a misnomer. eBay is not responsible for the shipping details of an item.

First of all, it should be duly noted that eBay is an online market/transaction facilitator. It merely becomes a means for the buyer and the seller to meet. It is also a regulating body that helps develop fairness of trades among parties.

However, the terms and details of the trade are subject to the agreement of both buying and selling parties.

For most cases, the details of a trade the payment modes, conditions, and shipping details are specified by the selling party. Taking note of, and understanding such is important to avoiding disputes over shipping details between buyer and seller.

If the buyer does not pay attention to the terms stated here, he may find himself on the losing end of a trade. He must, therefore, be vigilant in studying the terms before agreeing to a trade.

The buyer should also note that shipping is usually exclusive of the bid price he may have agreed to on the auction. He should weigh in the costs of shipping and handling when considering trades.

Sellers on the other hand should ensure that the mode of delivery he specifies is convenient, cost-efficient, and attractive to most buyers.

Buyers should review the shipping details for an item listing. He must specifically take note of insurance, shipping and handling charges, sales tax and return policy.

In the case of insurance, if the seller does not specify any details for such, the buyer should discuss the possibility of including one in the purchase. One walks on the safe side if he does not assume that all will go well on the delivery.

The buyer should also inquire about the return policy the rights available to a buyer if desires to return an item for whatever reason may it be dissatisfaction, damage, etc.

Depending on the size of the item and its location, shipping costs can add significantly to the total cost of the item. The buyer should make sure the shipping details are clear and fair before agreeing to them.

The buyer should also take advantage of the safety mechanisms available to him. The buyer and seller should agree upon such and contact their shipping company of choice to request measures to address their delivery concerns.

Again, the key component to considering the shipping details of an item over eBay is good communication.

In the end, one could say that shipping plans over eBay items can be safe as long as one takes great pains and meticulous methods to ensure a hassle free delivery.