Monthly Archives: October 2012

Increased Web Traffic With Ezines

Who wants increased web traffic? Everybody! Whether you’re an experienced online marketer or a newcomer to the scene, you’re looking for more traffic to your site. Traffic is the fuel that will keep your business running, so it’s of top priority. While the amount of web traffic you get is important, the quality of traffic is even more traffic. It really does you know good if you’ve got thousands of people visiting, and no one buying or taking the action that you desire.

Ezines are a great way to get increased web traffic, as well as more quality traffic. An ezine is an electronic magazine which is delivered to its subscribers by email either on a daily, weekly, bi-monthly, or monthly basis. Some ezines are free to join and others charge a subscription fee. Either way, they represent a very easy way for you to reach your target market.

And you do that by paying for advertising space in an ezine that is sent out to members of your target market. Not all ezine publishers offer the same advertising possibilities, conditions, and prices so you’ll need to do a little research before choosing one that’s right for you. Obviously, you want to pick one as laser-targeted to your market as possible. You can do this simply by typing in a search on google for ezines or newsletters in your particular market, or by using a free or paid ezine directory. You want to look at the amount of subscribers the ezine has, the frequency that it is mailed to subscribers, and the advertising options and costs.

In general, the most effective ads you can do are called “solo” ads. This means that your ad gets sent out to the subscriber list alone, without and other ads or content, and with your topic in the subject line. Solo ads are also the most expensive type of ezine advertising but you can get them for as low as $10. Be wary, however, of a solo ad that costs very little and is sent out to a lot of subscribers. You will more likely get a better response from a $10 solo ad sent to 500 to 600 subscribers than from one of the same price that is sent to 5,000 or more subscribers. If it seems to good to be true, it is.

Before you place your solo ad, subscribe to the ezine to test out its quality and reliability first. You will also see examples of other solo ads this way.

Ezine advertising is a good way to get increased web traffic and targeted visitors. Start with just one, track the results, and stick with it if they are good. Once you start profiting, re-invest at least half of the profit into higher subscriber base ezines and continue in this direction. Remember to track and tweak your ads in order to really optimize your response rate.

Increase Blog Traffic

It doesn’t really matter if your blog is a personal blog that you do just for fun, or if you’re a serious online marketer who uses their blog to make money, everyone wants to know how to increase blog traffic. That seems to be the universal question.

The good news is that just by using a blog format for your website you’ve already done a lot to get more targeted traffic to your blog. The search engines love fresh content and since blogs are updated far more frequently than a static site would be, the search engines view that as a content driven site and will rank it higher.

There are many other things you can do, for free, to increase the amount of traffic you get to your blog. And remember, it’s not just about any traffic, it’s about getting quality traffic, traffic that consists of people who are actually interested in the topic of your blog.

Here are a few of the simplest and most effective free things you can do to keep the flow of quality traffic to your blog going strong:

1. Post often. The more often you post, the more often your blog will get crawled by the search engines and you will be rewarded with a higher page rank and more free traffic. One word of warning though, as with vitamins, don’t fall into thinking that if one is good 15 must be better. If you post too many times in a day, the search engines will think that your not building your site in a ‘natural’ way and they will penalize you for it.

A very effective rule of thumb is to post one post every single day for 21 days, I don’t know why, but that 21 seems to be the magic number. After the first 21 days you can slow down to several posts a week if you want, or you can continue with one a day, it’s up to you.

2. Write articles that will direct people to visit your blog. You can use the free Google keyword tool to target the types of keyword phrases people are using to find your blog, than write quality articles around that keyword, then you can submit your article for free to article directories such as EzineArticles.com.

3. Learn a little about Search Engine Optimization (SEO) and start using those techniques on your blog. This will make your site stand out to the search engines. Don’t worry about knowing everything there is to know about SEO, just a few basic concepts can make a huge difference.

4. Visit other blogs and leave a comment with a link back to your blog. This will not only show people that you are an expert in your field, but they will also be interested in checking out your blog and more about what you have to say, assuming of course that you leave insightful, interesting comments.

These methods are the easiest methods that will help you increase blog traffic, that you will find. Don’t waste a ton of money on expensive pay per click campaigns when you can have even better results just by investing a little time.

I Hate Writing Articles – Isn’t There An Easier Way?!

Owning, running and maintaining an internet based business or a site needs articles. Plain and simple, every who has a site knows this. Even those who don’t have sites but are frequent internet users knows this as well. Articles quench the thirst for information and knowledge of the people. Plus, the articles provides many other benefits for the site.

The benefits that articles provide are putting a site high in the ranking in search results of keywords and keyword phrases that pertains or are relevant to his or her site. They also provide attraction to website visitors when they are appreciated and is linked to your site from another site or newsletter. Articles provide for the increase of the confidence and trust levels of customers to your site and company.

Many articles are also beneficial to both company and its traffic. When the readers like the articles, they would tell more of their friends, family and peers and recommend your site to them, providing for a larger volume of traffic. You get bigger sales if your traffic trusts and believes in you. Your product or services would be much easier to sell when they know you know what you are doing and talking about.

So ok, we have established that articles are very important to a site and to business. Articles are crucial and to keep ahead in the game, a site must have an article, it is imperative. There is one dilemma though, not many people like writing articles.

Many website owners would rather spend their time on something else, and unless you’re a big time company, you don’t have the necessary resources to use on a pool of article writers. Plagiarism or copying of other articles is frowned upon and could easily get you into trouble, worst case scenario; a hefty fine and jail time.

So what are the other options?

Well, for starters if you hate writing articles and you can’t afford to hire people to write for you then don’t. Get free articles. The first place to look at for free articles is the public domain. Here you won’t have problems with copyright infringement and the following penalties and fines if you get caught for plagiarism.

Public domain articles are articles freely given to the public for public use. You can do whatever you want with it. You can place it on your site, name it as yours, put it in a newsletter its you decision. Always remember though that you will have to choose articles that is very relevant to your site.

The downside to public domain articles is that since it is free for everybody, many of your competitors may have access to them as well. Since every site needs to be original and unique even though you have the same niche, this could be a predicament. You may also have to edit them a bit to place more keywords and keyword phrases to make them better.

Another way to get free articles is to allow other sites which has the same subject or topic as yours to submit articles to your site. This would be only to augment your existing content or else all your articles would be leading to other sites since these articles would have resource boxes with them that could link or direct the readers to their site. That’s why it is important to have your own articles; you cold use them to link your site to other sites as well.

But, to truly feel the impact of what a good article to you, go for original ones. There are many article writers who do part time and freelance article writing jobs that charges only minimal fees. You can get good articles that have all the keywords and keyword phrases you need and people are looking for.

The investment you made for these articles would be worthwhile because you could use them for all the benefits you could offer. You hold copyrights to them and you will be able to use them anyway you want. As your articles help you in building your business and your site, you will have more articles to write and maybe then you wont be having second thoughts about articles.

How To Write An Article About Marketing

There are many people who wish to write an article about marketing in hopes of reaching out to those who are trying to break into article marketing or other forms of Internet Marketing. For those who are trying to capitalize on this growing number of people hoping to strike it rich in article marketing there are some things that you might want to remember to tell them in your article about marketing.

In your article about marketing, do not forget to tell them how important it is to know your subject matter. There are many who will jump at the opportunity to market something that is a hot seller who know very little about the product and the market who will be buying it. If they jump into this they may not be able to figure out why they can’t make any sales.

The truth is, as you may well know, for those who are truly interested and researching a product or service they will already know a fair amount about it and will have done some research prior to reading your article. If people aren’t adequately armed with knowledge about the product/service and the target audience it could wind up as a failure. Teach them how important it is to learn about what you are trying to sell and who you are selling to. The more you know about this, the better your article is going to be and the better your chances of success will be.

Also don’t forget to tell them how important doing good keyword research is. Let them know what to look for in a good keyword and what makes a good keyword or keyword phrase. You would be surprised at how little people truly know about keywords and not only how to find them but how to use them. Your article about marketing will be an invaluable tool in their future success if you are able to explain this to them.

Teaching them how to use the keyword/keyword phrase in their article is vital to their success. Telling them about search engine optimization and incorporating the keyword into their article and the rationale behind this can not be over looked. It has frustrated many a new article marketer in their efforts to write well as they write what could be a literary masterpiece but will get no hits. Show them examples in your article about marketing how it works and how to place the keywords and where to place them.

In your article about marketing, you will also need to tell them how to begin and end the article. Teaching them about how to write a good title that will be seen by the search engines and that will also catch the perspective readers eye. Also don’t forget to tell them in your article about marketing to use a call to action and about the resource box. Give them a good description of what it is, what it does, why it is important, and give them an example.

If you cover these elementary aspects of article marketing your article about marketing, they will be not only grateful but will likely be future loyal customers of yours.

How To Find The Right Company To Build Your SEO Web Site

Creating a SEO Website is a very difficult and time consuming task. A task some people do not wish to take on themselves and as a result look to other companies to build one for them. Getting a company you can trust to do a great job is very important. They must be well versed in SEO as well as other aspects.

1. Does the company offer a 100% SEO Ranking?

-Let’s face it if any company offers a 100% ranking they are most likely one to avoid. Most companies do not guarantee 100% ranking because it is almost impossible. While they are building your SEO site, another competitor is building theirs, so there is never a 100% guarantee. When a company offers this look elsewhere.

2. Check with family, friends and coworkers

-Ask them for a recommendation on whom they might choose. Maybe they have had an SEO website built recently. If so they will be able to tell you the best companies with the best results.

3. Check the company name on the internet

-See if they have positive reviews in building SEO sites. See if other customers would recommend their services. If so you may want to consider going with that company. Another great place to check a company’s reputation is through the Better Business Bureau they will have the most accurate information on the company.

4. Ask for examples

-If the company is serious about getting your business they will provide you with samples of other SEO sites they have created for other clients. Look at these closely. Ask the business what the SEO results are on each of these sites. This is one of the most important steps in choosing a company to build your own SEO site.

5. Ask them what they use for keyword ranks

-Once you have this you can do a search on the internet. If they do not have a high ranking due to their word choice chances are they are not a company you want building your SEO site.

6. Ask them if they provide subscription service

-Do they offer a maintenance package on your website? This is so they can update your site regularly to keep it up at the top of the ranks. If they do not offer this it is a signal to not do business with them.

7. What is the cost?

-Although getting a company to build your SEO site can be expensive the less is more technique applies. Even though they may offer a high price for quality does not mean that they will do a proper job on your SEO site. Research around on various prices and reputations before you go with the more expensive business.

How To Find Products For Affiliate Marketing

So you are wanting to find products for affiliate marketing that will get your wallet full? That is what most people are wanting to do the tough thing is knowing what to sell. There are things that may get you excited about selling or you think are just great products for some niche that you are targeting but it may not do much for you. While it is important to focus on a product that you have an interest in so you can establish some credibility easily, there are some other things that you have to pay attention to. You want to find hot products for affiliate marketing? Look around.

If you want to know what to sell, look for the things that are selling good already. It may take a bit of research to find out what things will be good to offer as products for affiliate marketing.

First, you need to be able to identify and understand the need as well as understand how best to satisfy it. The customers you are wanting to offer products for affiliate marketing to have certain expectations and needs they would like to have met. It is your job to find these out and make it available.

The needs that the consumer has is the bare minimum that they must have in the product or service. It is the cake. The icing on the cake would be the expectations that they have. It is the extras. A need would be a car. An expectation is that it would have good gas mileage. A need would be to lose weight. Being happy while doing it would be an expectation. For many, finding a program that will help them stop smoking would be a need but the expectation would be the price. The need has to be addressed fully and the expectation should be met if at all possible. That could make the difference between getting and losing a sale.

Another thing that you have to consider when looking for products for affiliate marketing is the level of competition that your particular product has in the marketplace. Look at the overall market and see if you have a legit chance of being competitive. See how your product competes with others in the niche.

When looking for good products for affiliate marketing you need to gauge the level of interest in that niche. Is it a big market? Is it a buying market? How much are they willing to spend and does your product or service fit in that range?

Also, look at the level of success that others are having selling that product/service. When you are trying to find a good product for affiliate marketing, you want to sell something that people are actually having some success with. If the level of sales are high and/or climbing, then you may have something worth putting your energies into. If sales are stagnating or tapering off, it would be worth it to look elsewhere as demand may be dropping for some reason or the marketplace has reached the peak of interest that they will have in it.

Just because you have a product that seems like it will sell incredibly well doesn’t mean that it will. When wanting to break into a niche, make sure that you do good research on products for affiliate marketing so you will have success.

How To Discover A Free Web Site Traffic Counter

If you’re looking for a free web site traffic counter, you really don’t have to look very far. There are many websites that provide this service to you.

If you’re not familiar with the basics of a free web site traffic counter, here’s just a brief explanation. You sign up for a free account, enter in your contact details or whatever other information required, and you are given a code which you can then paste into your website so that the program can retrieve the necessary data. If you want the number of website visitors to your site to also be shown to your web visitors, you can choose a code for that. And often times, you can choose a specific graphic of how you want the counter to appear. Or, if you don’t want that information shared (like in the instances of newer websites), then you can choose a code that will make it invisible.

Here are just a few of the traffic counters out there.

Let’s start with Google, for one. They offer a service called Google Analytics. Now this service is completely free if you are a Google Adwords customer and you’ve paid your bills. If you are not a Google Adwords customer, the service is free until you reach five million pageviews per month per account.

Stat Counter is another service which is offered for free until you reach one and a half million pageloads per month. The price then goes up from just nine dollars per month for 1.5 million to 7.5 million pageloads, 19 dollars for between 7.5 million and 15 million, and 29 dollars per month for over 15 million.

Free Stat Counter, as the name implies, is free. However, you do pay a price for that, if not in actual dollars. This service includes a sponsor link that is built into the code you display, so they generate revenue from advertising, but you might now want the sponsor information on your site.

Website Hit Counters offers a great variety of counter graphics to choose from, in all sizes, shapes and colors. This service also adds a sponsor into their code that either links back to Website Hit Counter’s website or the sponsor. This informative site also offers good resources, tips services, guides and information for webmaster.

Free Hits Counter is yet another free stat counter. This is a very basic site, with a few counter designs to choose from. Just plug in your site information and you are ready to go. This site is also free because the counters are sponsored by advertisers who receive a small link.

If you do decide to go for one of the free web site traffic counters, make sure that you do not alter the code (for example, to take out the sponsor link) as this violates their terms of service.

How Can You Improve Web Site Traffic

Everyone in internet marketing is searching for ways to improve web site traffic. It is the juice that keeps your online business alive. While it’s true that competition is fierce when it comes to traffic, it is also true that there are several effective ways of doing so. Some are expensive and some are inexpensive (or even free) so you can choose the ways that fit your time and budget. Keep in mind that generating traffic is an ongoing process and that there are constantly new ways to do so on the fast-paced web.

First of all, before you start looking for ways to actually go out and find traffic, make sure that your website is set up so that traffic can find you. In order to do this, you must have a properly SEOed site. SEO (search engine optimization) is a way to get the search engines to like you. And if the search engines like you, they will reward you by moving you up in search rankings. And if they move you up in search rankings, you will get more traffic to your site. On the contrary, if the search engines don’t like you, they will even penalize you and move you down in ranking.

The concept is simple, but the practice is more complicated. SEO is basically comprised of two elements: keyword optimization and backlinks or incoming links. The search engines determine how relevant your site is based on the keywords that you use in its content. So, if you place the keywords that you are trying to target in the right places, and the appropriate frequency (not too much and not to little), then you are off to a good start to improve your web site traffic.

Backlinks are even more important when it comes to SEO. Search engines use backlinks to determine how popular you are. A backlink simply means a link from another site (ideally a highly-ranked site) to your site. When search engines realize that other quality sites are linking you yours, they will reward you by raising you in ranking. This is because they assume that your site must be worthy if others are linking to you.

There are many ways to get backlinks to your site: social bookmarking, article submission, website directory submission, manually requesting the links from webmasters, and, of course, the most natural and essential way, of just providing unique and valuable content on your website. This will ensure that others will link to you because they genuinely find your site appealing and would recommend it to their visitors as well. You can go through the SEO process yourself or you can hire an adept SEO professional to make sure that this important aspect is taken care of.

There are many other ways to improve web site traffic and they include promoting your website link on Twitter, Facebook, YouTube, relevant online forums, in blogs, with PPC (pay-per-click) advertising, online classified advertising, ezine advertising, article marketing, and more. They all work and they all work well.

How You Can Become a Super Affiliate

The humdrum existence of going to the office day after day doing the usual 9-5 shift is a trying task for those who have lived all their lives doing so. This is why the convenience of doing work at home under amazingly flexible working hours is a dazzling prospect to them. Doing work at home that is as fulfilling as having a career working for a computer on the 19th floor of a skyscraper is already a possibility in these modern times. This is because the jungle-like network that is the internet has given birth to a business that has given some people practically new lives doing nothing but so.

This particular business allows people to work at home under flexible working hours. There is no boss to scream around putting pressure on everyone about the deadline at hand. There is no clutter of messy paperwork that needs to be completed the soonest possible time. Conveniences such as these are experienced by those who are into affiliate marketing, the newest way to earn money without having to go through all sorts of routine found in regular employment.

Those who have been in the business long enough can attest to the fact that it is a lucrative business indeed, one that can actually give people things that they could not possibly possess or experience under ordinary circumstances.

The business called affiliate marketing involves an affiliate’s promotion of a merchant’s website. Here the website owned by the affiliate is made to advertise and market the website of the merchant through the affiliate program that they run. Whenever someone clicks on the merchant’s website promoted by the one owned by the affiliate, the affiliate is given a commission. This is in recognition of his effort in helping the merchant make a sale.

The system involved in affiliate marketing seems easy, but it also takes a lot of diligence and perseverance for one to be able to penetrate it thoroughly. Those who want to get into this type of business should possess the necessary skills to be able tread through the industry with confidence and self-assurance. Still, other factors are needed by one to be able to really break in. Knowledge about the business at hand is very important as it dictates the actions that are to be done by people who are into it.

The leading figure in affiliate marketing is the super affiliate. He is basically an e-mail marketer who collects large databases of e-mail addresses through newsletters. Super affiliates are also those who know the business even better than affiliate managers as a result of their knowledge about the affiliate marketing industry inside out. Those who want to be super affiliates should know that becoming a super affiliate is not easy, because it takes a lot to be able to master the marketing craft.

Becoming a super affiliate means having one’s own website and autoresponder. These tools will help a lot in one’s facilitation of the business. Building one’s own list is another. Creating a loyal customer base and taking care of it is one secret that successful super affiliates have. Making good customer relations is also important if one wants to be a super affiliate to reckon with.

Continuing to market to the people on one’s list is another must if one wants to succeed as a super affiliate. Sending out quality content in lieu of ads is an advantage as products are marketed better whenever enough information is given about them.

Building traffic to one’s own site is also one of the most essential points in the affiliate marketing business. Making one’s affiliate links his own business will allow him to build a strong relationship with his customers, enabling him to market to them over and over again.

The most important thing one should remember if he wants to become a super affiliate is to treat affiliate marketing as a business first and foremost. If he is capable of doing this, then he will never have to go back to the humdrum existence of working the 9-5 shift. A career as a super affiliate in the business which will change his life forever could possibly take that unexciting job’s place.