Monthly Archives: July 2013

The Myths in SEO

Some people follow the book accurately when it comes to SEO. However, you have to understand that there are common myths that may only be detrimental to the growth of your company. Some of the approaches that used to be effective before may no longer be useful today, since the market and search engine crawlers are smarter. Debunk some of the basic myths and make the necessary improvements in your site to boost sales for long.

Myth #1: SEO Involves Techniques That Fool Search Engines

Fooling search engines mean that you are also fooling human users. Real SEO techniques involve more than just optimizing content, using marketing schemes and getting additional links. A number of tactics can be used depending on the persons you are dealing with.

Some of the useful strategies that can be used for SEO to last a long time include benchmarks, competitive analysis, search marketing strategy, keyword analysis, web design, user experience, creative copy writing, server side issues, ongoing link building, code optimization, information architecture, ongoing content development, web analytics, other channel marketing affecting SEO and conversion analysis.

Myth #2: Search Engines Aren’t Used That Much

Based on research, around 4.9 billion searches are done every month by 133 million unique searchers. Search engines have become one of the most common tools used for people to gain information. Majority of internet users rely on search engines to get to different web sites, pages and companies. Search engines lead you to different online businesses and shops where you can instantly shop and get more updates. You have to determine how much useful and relevant content is available in the market, then aim on becoming an authority in the industry.

Myth #3: SEO Doesn’t Work Because You Do Not Have Many Visitors

Keep in mind that SEO doesn’t promise instant and significant results. You have to use the different marketing tools and strategies together with the approaches and SEO to make everything work together. Experts recommend that you spend about 6 months after the implementation phase to evaluate the results of SEO.

You also have to ensure that your web site can back up all the methods you have incorporated. If your site is not easy to navigate, does not have sound and unique content and is not relevant to the people you are targeting, then your SEO efforts will be rendered useless.

Myth #4: SEO Happens Only Once

SEO takes time to develop and you need to evaluate and assess each approach to determine if it should be improved. Search engines view about 100 to 200 factors or signals to know its relevance as well as decide how to categorized search results. You have to give SEO constant attention because there are several other sites and pages that also promise unique content, entertaining media and other tools to entice the target market.

Always brainstorm on how you can further improve your techniques like integrating with other offline and online marketing, creating new content, building new links and refining your optimization approaches. If you have spent some time, money and effort creating the groundwork for your SEO, you have to ensure that operations continue to function and drive the right clients into your web site. SEO is not a one-time event. It needs checks and refinements every now and then.

The Importance of Search Engines

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.

Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:

* The first option is they find their site through a search engine.

* Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.

* Occasionally, they find a site by hearing about it from a friend or reading in an article.

Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.

The Good Things About Blogging For Business

Blogs can be an effective platform for your business. In fact, blogging for business is now a new trend. Blogs are easy to create and inexpensive. In fact, there are several websites that offer blogs for free such as WordPress and Blogger. A blog is also inexpensive to maintain. All you have to do is to regularly post entries related to your business-product or service information, related news, tips, tutorials, and many others. It doesn’t require any tech savvy to upload content because the instructions are user friendly and are easy to understand. Plus, your uploaded content is almost instantly published on your blog page. Therefore, if you have any important announcement regarding your business operation or any product update, rest assured that it will be immediately available to your target viewers. You can also create several blogs for each of your distinct product lines.

The following are some of the advantages of blogging for business:

It Provides A Massive Product/Service Exposure

Blogs can be easily tracked by major search engines such as Yahoo and Google as long as you regularly upload high-quality content like articles, photos, and videos. Each blog article you submit is indexed by search engines. To further increase your traffic, you can leave comments on other blogs and have your page linked to these blogs. This will contribute to the increase of your search engine ranking. Another feature that you can use is the RSS Feed, a built-in syndication feature that will enable your readers to see and gain access to your content even without actually visiting your page. Through this feature, you keep your readers updated and it would be easy for them to see whether there’s something new in the blog, at which point they can easily click on the link to be directed to your page.

It Becomes A Message Board for Your Potential and Existing Customers

A lot of people go online, so blogging enables you to reach out to a wide range of customers in various demographics. You can connect with your customers on a more personal level, from content to video. You can upload a video where you can talk to them about your product professionally to generate more trust and confidence on you and on your product or service. You can also get feedbacks from your visitors so that you will know the strengths and weaknesses of your products. This way, you can further improve them. You can also conduct polls or surveys so that you will know the preferences of your target market.

It Gives Prospects for Greater Profit

With a blog, you can gain profit minus all the expenses. Your profit will continuously increase as sales go up with very little cost on your part. Establishing a business blog will significantly reduce your advertising cost since maintaining a blog is way much cheaper than the traditional ways of advertising. And since it also reaches a wide range of internet users, the probability of attracting buyers is greater. Therefore, the prospect for greater profit is inevitable.

If you’re a business owner who is operating a relatively small enterprise or is just starting, you can take advantage of blogging for business to further increase your growth potential. To optimize your blog function, you can explore the different blog features such as plug-ins or add-ons, flash media, widgets, RSS feeds, and many others.

The Best White Hat SEO Techniques

If you intend to be a hero or the good guy in search engine optimization, you should only use white hat tactics. There are certain limitations to the approach in the beginning, but you can be sure that your reputation stays stable for the long term. People will refer to your company more as a reliable source of products and information. You can get to your target market without having to resort to unacceptable means. Here are some useful tips.

The Use of Links

Internal linking is one of the easiest methods to help make your web site more visible to search engines. A lot of web sites use a type of script to enable fancy drop-down navigation and other complicated functions, thereby keeping search engines from crawling on the scripts easily. Your pages can become unindexed as a result.

The effects can boost the visual appearance of your web site, but you have to be concerned about staying visible too, or else there will only be a very limited number of people who can appreciate the work. You can add text links and link internally to improve spidering to your web site because of the sophisticated scripts. You can put text links at the bottom or at your homepage that links all main internal pages. Also include a site map to all internal pages.

Reciprocate

You should also start swapping links with other webmasters to have additional links leading back to your web site. The value of reciprocal linking has reduced over the past several months, but you can still expect good quality traffic by investing in the approach. When you build reciprocal links, make sure that you only place these in areas where you target market will most likely be lingering. Link to sites that are highly related to your own and sites that have good content that your target market will be interested in. It is a risk to place links in sites that have been penalized.

The Content

Content creation is highly different from doorway pages and the like. You have to make good quality and unique content that will grab the attention of your potential clients, thereby boosting value to the site and your reputation and credibility as well. The more content-rich the site is, the higher its value will be to search engines and human visitors.

You can invest in professional writers and ghost writers to update the content of your page every now and then. This is a good strategy in becoming a good resource in the industry. Having good content also means that you get to display keywords that will lead more people into the site through search engines.

You can post articles, blogs and posts in forums, blog sites and discussion boards online. People will want to read your works if these are related to their chosen topic. You can also build links back to your web site without having to reciprocate the deed.

Boosting the Site

Manipulating the content, site structure and words can improve the ranking of your web site in search engines. You should make solid meta tags and titles to boost SEO. The optimization attempt should not go far from the main message and content quality contained in the web site. Always include the potential to sell and the quality of articles to maximize exposure on search engines.

The Background of Search Engine Optimization

Search engine optimization or SEO has been used strategically by thousands of individuals and companies all over the world to generate higher revenues. It is also one of the cheapest ways to continually advertise your web site and get a lot of targeted traffic who are truly interested in your services and products. It is important that you learn more about its history first to determine the right approaches that will appeal to your target market.

How It All Started

Web site content writers and webmasters started to optimize web sites for search engines during the middle part of the 1990s, since the initial search engines were still cataloguing the early Web. In the beginning, a webmaster can submit the webpage address or URL to different search engines that will send a spider to navigate and crawl the given page. The spider will gather links to other pages from the page and return the information located on the page to be indexed.

The entire process involves a search engine spider that will download a page and store it on the very own server of the search engine. The second program or indexer, will gather different information regarding the page, like words in the content and location, together with the weight for given words and all other links contained in the page, to be placed in a scheduler for later crawling.

Increased Value

Web site owners understood what it means to increase the ranking of their web sites and being visible to their target market through search engine results. They can then create the opportunity for SEO practitioners using either black hat or white hat. Danny Sullivan, an analyst of the industry in the 1990s, indicated that SEO or search engine optimization may have been coined and used frequently in 1997.

Early versions of the search algorithms heavily depended on information given by the webmaster like the keyword meta tag or index files in search engines such as ALIWEB. Meta tags function by giving a guide to every content of web pages. The Meta data can be used to index pages that were found to be unreliable due to the choices made by the webmaster in the given keywords. It can become an inaccurate representation of the web site’s true content. Inaccurate and inconsistent meta tags can change the rankings of various pages.

Keyword Density

Keyword density was incorporated very much during the early parts of SEO. Search engines would usually suffer because of ranking manipulation of overuse of given keywords. Search engines needed to adjust to make sure that results pages will only present the most useful web sites, instead of unrelated web pages that only had several keywords, but really did not mean anything. More complex ranking algorithms were created and developed by search engines to ensure that visitors only got the most useful results possible.

Modern Results

At present, rankings in search engines are very accurate and dependable. In 2004, search engines have used different factors in the algorithms of rankings to significantly minimize link manipulation. Some of the best search engines use more than 200 various signals. The algorithms are not disclosed by the biggest engines to prevent unscrupulous webmasters from manipulating the results. Some of the best SEOs have used various approaches, with different techniques and opinions posted in blogs and online forums.

The Advantages Of Blogging For Business

There are just too many advantages of blogging for business; however, the ultimate benefit is that of bringing in and building a high traffic of visitors to your site on a per day basis. And of course, this would mean generating better sales for your business.

Promotes And Sells Your Product

Indeed, blogging nowadays has become a significant part of doing business. And no business owner in his sane mind should miss out on the immense potential of doing business via blogging. One way would be to simply start blogging by creating and using your own blogs and eventually be able to promote and sell your products and services to thousand of site visitors per day. And in the event that you already have a popular blog site, you will surely get countless of visitors each day.

Becomes A Free Advertising Tool

So, who says blogging does not offer any advantage for business when it presents itself as a free tool for promoting one’s business, product or service? Truly, technology has gone a long way and with the modern trend of using blogs, more and more companies have started to create their own blog sites to be able to share in the open, the quality of their products and services. The threads in the forums might also discuss quality of the product or service, or the quality of the job they provide.

Effectively Responds To Customer Needs

Business owners or companies may also use blogging to serve as catalogs that will be linked in the Web and would then be connected to various websites in the World Wide Web. With this, the usually asked questions of new clients will be effectively answered through these blogs which may also be an ideal way to introduce new products or new features of an old product or service.

Becomes A Marketing Tool For Displaying Coupons

And if you noticed, more and more companies have nowadays, started to use their official blog as a venue for displaying online promotions such as coupons as well as for announcing winners of previous promotions. Clearly, blogging and business match well together. However, emphasis should be put on quality blogging because a blog will never bring benefits to the business unless it is a blog of quality content. A blog may be written with so much grandiose in words and yet still appear empty. These kinds of blogs can never be beneficial to a business.

Setting Up: Easy As 1 2 3!

Another advantage of blogging for business is that it is so simple and easy to set up. Not to mention that it is very inexpensive. That is why it is so difficult to understand why there are some businesses until now that have not realized the importance of creating their own blog sites. Even if you are technologically nave, you will be able to set up your own blog site should you wish to. All you need to do is have a software application installed on your Web site, adjust the settings and voila! You have your own blog site to use for promoting your business and making it bigger, of course!

Allows Customer Access To Company Information

Whatever type of blogs your company may keep, there is one obvious benefit of blogging for business, and that is it allows for customers to have access on bits and pieces of information pertaining to product changes or new product launches as well as the latest promotions or offers of the company. What’s even good about it is that it can even usher in direct sales for the company. Using a blog is much easier to maintain than newsletters or electronic newletters. And what’s more, there is a more immediate and regular contact between the business and the customers since blogs can easily be updated from each end.

Succeeding as a Seller on E-Bay

Being successful is almost everyone’s dreams this day and being successful in E-Bay could be a reality once you set your heart into it. Like in any other business, patience and perseverance in the world of E-Bay are factors needed to ensure that you are going to be successful here.

Aside from those virtues, a lot of strategic planning is needed to ensure one’s success in E-Bay. The first thing that you could do is to mark your territory. This means that you should be able to determine on what kind of specialization you would like. For example, your area of specialization is books therefore you should focus yourself first in establishing a name in the books category before eventually branching out your items. This would help you in establishing a name through categories thus forming a solid foundation for your business. In terms of products, remember that a wide margin market is important therefore products should not be too expensive. Products that are easy to dispose of as well as in demand are great investments for people that are planning to be successful in the world of E-Bay.

Customer service also plays an important part in being a successful seller on E-Bay. This is because customers always know if you are the type of seller that prioritizes the needs of their customers. If the first transaction with a seller made an impact to them then the tendency of customers is to buy and purchase again. Aside from that, customers that are truly satisfied with a transaction made from a specific seller would be able to recommend the products as well as the services to other potential customers without paying anything to the customer. This is a good way to expand your horizons as a seller which could have a great impact to customers. As a seller, you should always seek feedback regarding the transaction that they made with you as well as the state of the product. This is important because customers would feel that they are very important in your line of business. It is important to have more positive feedbacks in E-Bay because most customers would rely on a seller because of their good reputation on the web.

Last but not the least, always hold honest transactions so that people would learn to trust you and in return, you would be able to maximize the benefits of E-Bay.

Strategic Marketing Consulting for Internet Marketing

Strategic marketing consulting, as the term implies, is a plan of action that will increase your efficiency and save you time in your internet marketing, as well as in your offline marketing. There are several processes that form what is known as internet marketing. It is a vast and complex world that is evolving constantly and rapidly, and will continue to do so. But it is crucial to your overall marketing success. If you are in business, whether it be local or large-scale, and you are not on the internet, you are missing out on reaching most of your customers.

If you are just starting out in internet marketing, you might be tempted to try to figure out how it all works before you actually start doing it. But unfortunately, most experts agree that this plan will not get you very far. In order to figure it all out, you really need to be doing it. Will you make some mistakes? Without a doubt. But you will learn from these mistakes and turn them around into advantages. So, the key is to take action. But you don’t have to do it all alone. That is where strategic marketing consulting comes in.

This kind of help usually gives you a step by step plan to follow so you don’t feel lost or unsure of what you are doing. This way, you get a glimpse into the big picture as well as the details on all the various parts that make up internet marketing. You can get consulting on a variety of aspects of your business: target market research, keyword research, SEO for your web content, online and offline public relations, online and offline advertising, traffic generation, list-building, split-testing, and much, much more.

While taking action is one key, focusing on just one action is the next. It’s easy to get caught up in the newest business enhancing tool or program. If you can make sure that you stay focused on the task at hand, or establish the consulting to do it for you, you’ll always be at least one step ahead of the business manager or owner who is jumping around from one focus to the next; never able to complete a task.

Of course, one of your main concerns is to have a good flow of traffic coming to your website. Internet marketing consultants can set you up with a traffic generation blueprint, which shows you exactly how to generate more traffic and to keep it constant.

While there are many traffic generation techniques that work, you may have never learned how to do them the right way, and this is another reason to seek strategic marketing consulting. You will save a great deal of time, from days, to months, to years by cutting to the proven successful internet marketing methods and strategies. And, as you know, time is money, especially in the present-day internet economy.

Starting From Scratch Article Marketing 101

Article Marketing 101

Your guide to writing great articles that will get noticed, read, and get them to go where you want them to go.

This may seem like a daunting task but, after following some simple guidelines, you will find it quite easy to do. It will take work and some time to make it happen but after a while it will all come quite naturally to you. It all revolves around choosing the right keywords, having a clear purpose in mind when you start writing, and making sure you answer the right questions. It will also let the reader know that you are an authority on the subject matter and will ive them a reason and opportunity to take the action you wish them to take.

Article Marketing 101.1 Planning the article.

Having the right keyword or keyword phrase is crucial to the success of your article writing. Research what keywords would most appeal to your target market. Proper use of keywords will get you noticed quicker on search engines and help you get a higher ranking.

Plan the reason for the article and identify it’s purpose. Keep this purpose in mind with everything that you do.

Gather as much information about the subject as you can and make yourself knowledgeable. Realize that your target audience may have people who have researched the subject extensively already. Even though you may not be able to share much information that they don’t already have, they will know if you really do know your material. Make sure that your research is good and up to date.

Find out what questions are likely to be asked and answer them. Find out who, what, where, why, when, and how. Ask the right and pertinent questions and give the right answers.

Article Marketing 101.2 Writing the article introduction and opening.

Have an eye catching title that will stand out among all the others the reader is likely to have available. Write a strong opening paragraph that that will make the reader want to keep reading and that will let the reader know what it is they should know at the end of the article. The introduction and opening should be short and to the point.

Article Marketing 101.3 Writing the body of the article.

In the body of the article answer the questions that you found. Use your keywords throughout the article to make it easier to find, but don’t do too much. As a rule use your keyword once for every 100 words. Don’t use much in the way of technical jargon and abbreviations. Use what research you gathered citing sources where necessary. Always write from your target market’s vantage point and try to write at their level.

Article Marketing 101.4 The call to action.

This is the point of the whole article. Everything that you have done should have led them to this moment. This is where you ask or tell the reader that they should click on the link that you provide or go to the place you want them to go. Don’t assume that they will just go, give them a reason and tell them what is on the other side is something that they are really going to want to see. Once you have done this and learned to do it effectively, you will find your chances of success growing by leaps and bounds.