What Is Search Engine Optimization

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

What is Black Hat SEO?

SEO approaches have been categorized into either black hat or white hat. White hatters are considered to be the good guys, while black hatters are known to be grabbing temporary opportunities that will ultimately be discovered and disapproved by search engines and halted immediately. A lot of individuals still use black hat SEO for a number of reasons. Find out if you should stay with the good side or take some risks as a black hatter.

Describing the Black Hat

Black hat search engine optimization is described as using techniques that will lead to higher search engine rankings. The manner of achieving such ranking is, however, deemed to be unethical and unacceptable by search engines. Black hat SEO techniques are despised by search engines. Once found, the site or page will automatically be penalized or will suffer visibility problems, thereby rendering it useless for further marketing endeavors.

The Black Hatter

Black hat SEO techniques have a number of characteristics. The first includes the breakage of search engine rules, stipulations and regulations. Black hat techniques also provide a poor user experience, because of the unapproved means that are incorporated in the methods. Black hatters also provide content that are unethical, both visually and non-visually to search engine human visitors and search engine spiders.

Black hatters used to be legitimate, but they became labeled as the bad guys after a number of webmasters abused the techniques and incorporated a lot of items that only led to irrelevant and useless searches. There was a time when online visitors could not successfully research because of the misleading presentations by black hatters. Short term gains can still be achieved by black hatters in search engine rankings, but if you want to develop long term credibility and a solid reputation, you have to follow the guidelines.

Some Black Hat Techniques

Black hat techniques should generally be avoided by webmasters or they risk getting penalize. Keyword stuffing is the most common black hat approach wherein individuals put too many keywords in their page or site, and nothing else. The keywords can boost your search engine ranking temporarily and lead a number of people into the site who happen to type in the main keywords. They, however, immediately get turned off once they browse the page and find nothing else on it.

Invisible text is another method that you should avoid. It involves placing lists of keywords in white text against a white background to draw more search engine spiders. Search engine crawlers nowadays are much smarter and it also takes away more human users from your page. Doorway pages are considered fake pages that users never get to see. The approach is intended to draw more search engine spiders but human visitors cannot see anything useful or relevant once they visit the page.

The Temporary Effects

The use of black hat SEO can be very tempting for some, but you have to understand that the effects are only temporary. The site can rank very high for some time, but immediately get banned. You can also lose your credibility by choosing these types of technique. Talk to other marketers online and find out about the other white hat methods that offer long term benefits. Your web site can become a solid face in the industry, but it does take some patience and dedication to stay on top of the rankings.

SALES FROM THE CRYPT

In today’s contemporary society, where everything can be done already over the Net, online shopping is one lucrative activity for the seller and convenience for the buyer.

This is where eBay comes in the limelight. Every online shoppers and online traders can benefit a lot in eBay. But because of its wide diversity, things being sold on eBay had increased to amore wider, broader, and weirder.

Yes! With the wide access and convenience eBay gives to its members, there were reports that even the weirdest things were auctioned and even sold on eBay.

Here are some of them:

1. Ghost in a Jar

There was an actual report about an item, dubbed as a “ghost in a jar”, being sold on eBay. The seller narrated in his item description how he got the jars (there were two, actually). The seller claimed that the remaining jar contains some “black thing” based on what happened to the other jar after it fell to the ground and emitted some sort of black smoke.

The auctioned placed 60 bids during the listing and had reached $90 million. Though, there are no concrete reports as to whether the sale was really closed or who got the item in that amount.

2. Vampire killing kit

This refers to a kit suitable for some “vampire hunters”. This kit includes an ebony wood stake, a crossbow with four silver-tipped arrows, a variety of surgical instruments, and a large bottle of holy water.

3. UFO Detector

This is a modified magnetometer manufactured by a Brazilian company. It was said on the auction that this item can actually detect an approaching UFO or can spot an UFO activity.

4. Russian Test space Shuttle

It’s a spacecraft built by a Russian company. The actual reserve price for this item is $2 million but was auctioned and bid on eBay with only a small percentage from its actual selling price.

5. Serial Killer’s Fingernails

This refers to the fingernails of a certain Roy Norris who sailed to Southern California, in 1979, for a killing binge that murdered five people. He was with a certain Lawrence Bittaker.

These fingernails are placed at the back of a Christmas card with Norris’ note, signature, and black thumbprint.

These are just a few of the weirdest things that a buyer can get on eBay. In fact, there are thousand others lurking in eBay and are waiting for some eager and gullible bidders.

Ebay’s Weirdest Items

Indeed, E-bay is today’s most sought-after shopping portal in the Internet. It has created in itself a worldwide phenomenon that people get inflicted with. The joy and the thrill of bidding online create a certain diagrammatic representation of life’s drama.

Consequently, due to its underlying nature, the success of E-bay can be well attributed to its wide range of market reach. Hence, a lot of people are going in or out of the arena with a number of diverse products at hand.

Because of its diversity, people all over the world resort to e-bay to sell just about anything, from the basic necessities to computer techies, and even weird stuffs.

The most common case of weird auctions on E-bay was about virginity being on sale. There were about a dozen of auctions that put one’s virginity on the limelight. There was even one auction that sold for $10,000,000 with 17 bidders at the most. Though, there was no clear implication if the report was true enough.

Next, there were cases of auctioned letters from a serial killer being sold at 1500 pounds each.

Then, there was one auction about a man who is selling his “fully functioning” kidneys. The reported bid amount was $5.7 million. There was no way to verify the truth, but reports said that the sale did not push through.

There is much other weird stuff like one night stand with someone’s wife, ghost in a jar, ghost cane, and air guitar, which were all sold, just for the heck of getting a sale on E-bay.

But among all, the report about a 10-year old Virgin Mary grilled cheese sandwich that sold for $28,000 was the most sensationalized and the weirdest stuff ever sold on E-bay. The seller was an old woman from Miami, Florida.

According to MSNBC, (this means it’s for real) E-bay had deliberately post back the auction last November 2004 after it inadvertently pulled the auction out from the list, thinking it was just a hoax.

The GoldenPalace.com, an online casino, had won the auction. Executives of the company said that $28,000 was nothing compared to the privilege of getting to own this 10-year old half-bitten sandwich bearing the face of Virgin Mary.

Consequently, the fact that the Virgin Mary grilled cheese sandwich was already 10 years old and still it did not bear any traces of mold. That made those who read and have seen the auction go “Huh?”

Website Marketing Tools

390

10,500

Solid Website Marketing Tools

There are several website marketing tools that you can use to promote your website and your business. Many of these are free. You can put your website on Facebook and Twitter to gain visibility and status. The popularity of Twitter has lead many software designers to develop ways to automate Twitter marketing so you can find quite a few free and paid tools that have to do with that.

If you create a free blog on WordPress or Blogger and write about topics that are relevant to your business, you can then provide a link to your website at the end of each article or in a sidebar. Some tools include software which can automate your blog postings and updates, for example.

You can also do article marketing. Again, write informative articles about your business and submit them to the many article directories. Each article will then link back to your website or blog, creating more backlinks and higher rankings by the search engines. Here is where you can benefit from the many website marketing tools called article submitters. You can do this through a submission site or pay for a software that duplicates your articles, makes the necessary changes to them so that they are not considered the same by the search engines, and so that you don’t get penalized, and then submits them to the right article directories. You can advertise your website on the free advertising sites like Craigslist or USFreeAds. There are certain tools that can help you do this automatically as well.

In order to do any of your website marketing, you will need to do keyword research. There are several tools that can assist you here as well. For example, Google, Yahoo, and Bing all have free tools that can help you find the keywords that you should be focusing on in your marketing. If you want to get more details about these keywords, or to find them more quickly, you can then purchase one of the many keyword research marketing tools that are on the market.

Videos are an extremely effective way to market your website today. YouTube is the most popular but there are hundreds of other video sites where you can upload your videos. And you can also use a free video submission tool to submit your videos to all of the sites.

Another of the solid website marketing tools to market your business is the press release. If done correctly, a press release can get you immediate attention, leads and sales. Many online press release sites are free and you can upgrade to get other services like having the release written for you and keyword optimized.

Website Or No WebsiteThat’s The Question

Do you want to make money through the Internet but you don’t have enough experience or capital to start your own online business? You don’t have to worry, for a lot of online marketing options exist for you to start with. One of these options, and shall I say the best, is affiliate marketing.

Affiliate marketing provides first time online marketers like you the chance to market something online even without having your own product to sell. All you have to do is to sign up with an affiliate marketing program, which is usually owned by an online merchant or retailer, and start picking the products you want to promote. As an affiliate, you are paid by the merchant for your services on a commission basis, that is whenever you have directed a visitor to the merchant’s site and the visitor actually buys something.

Becoming an affiliate in an affiliate marketing program is often quick and easy, and for most affiliate programs, signing up is also free. But despite these and all the benefits being promised by affiliate programs, many people are still hesitant to get into affiliate marketing. One of the reasons why a lot of people remain hesitant is the lack of a website to start marketing his affiliate products with. This now leads us to the question of whether a website is required or necessary in affiliate marketing or not.

Many people say that one can do affiliate marketing even without a website to start with. Actually, one can really start promoting and marketing his affiliate products even without a website; and there exist a lot of ways on how this can be done. In fact, many affiliate marketing strategies that leads to success can exist without actually needing a website. Among these strategies are email marketing, offline promotions, writing e-books, writing ezines and engaging in online discussions like forums, chats, message boards and others.

*Email Marketing

Email marketing, or maintaining email lists, is actually the most popular affiliate marketing strategy that doesn’t require the affiliate to maintain a website. In this affiliate marketing strategy, what you basically do is maintain a list of the email ads of your prospective customers and provide them with articles that are relevant with the affiliate products and programs you are promoting. Articles that you provide your contacts with need not always be promotional, for many individuals find such types of email annoying. Rather, it would be better if you provide them with something informative and just add small text ads that link to your merchant’s site.

*Offline Promotion

There are many ways on how you can promote your affiliate products offline. Among the common medium used for such promotions are classified ads, brochures and flyers. Classified ads would generally work better compared to the other two because classified ads in periodicals often get a wider audience.

*Writing Free e-books

If you have a knack in writing, writing an e-book can be the best way for you to promote your affiliate products in the absence of an actual website. Just like in emails and newsletters, your readers would better appreciate your e-book if it is not too promotional but rather informative. Be sure, however, to make the contents of your e-books relative to the actual affiliate products you are promoting. And just like in email marketing, you can just place text ads or banners somewhere near the end of your e-book that links to the merchant’s site.

*Writing Free Ezines

Ezines are publications or articles that aim to inform individuals about a particular topic. If you don’t have a website and yet want to be an affiliate, you can well use ezines to promote your affiliate products or to insert links to your merchant’s site. If you have a website, your ezine article may actually work well as content for your site. But since you have no website, you can just submit your free ezine articles to various websites that hosts ezines, like goarticles.com, ezinearticles.com and others.

*Online discussions (Forums, Chats, Message Boards, etc.)

With or without a website, you just can’t ignore online discussions because they are great venues for marketing your affiliate products. In chats, forums, message boards and discussion boards with topics related to your products, you can easily find people who may be interested with the products you are promoting.

With all these strategies, it may appear that one really doesn’t need to have a website to start marketing his affiliate products and promoting his affiliate programs. Well, starting in an affiliate program without a website may be easy, but getting successful in affiliate marketing without a website is another thing. While one can actually gain enormous success in affiliate marketing even without a website, it is a rare instance that “newbies” like you can reach the same levels of success.

Having a website is not really a pre-requisite in entering into an affiliate program, unless otherwise the program owner would require you to have one. But while this is so, I would still recommend that you have for yourself a website, if not now, then maybe at a later time. Having a website creates a lot of advantages in affiliate marketing. For one, it provides you a place where you can creatively promote not only one of your affiliate products but all of your affiliate products. With a website, you can also advertise your affiliate products to a wider market.

Again, having a website is not a requirement in affiliate marketing. But with the advantages that a website can provide, I’d rather have one for myself and make affiliate marketing a lot easier for me.

Website as Storefronts

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:

* You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.

* You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized softwares are available for purchase.

* Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.

* Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.

* You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.

* Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.

* If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.

* Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.

* Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.

* If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.

Webhosting

Web hosting is a business provider space on a server or data center where website stored in it making these websites accessible on the internet. Web hosting can be availed in several ways. One of these methods is by doing the web hosting on your own so that you can have full control over the services and functionality to suit your specification. However, one of the drawbacks of this method is the financial aspect and as much as technical knowledge in setting up this kind of web hosting. In as much as skills, money, time and effort are needed in building up this hosting, one must consider the quality of the services that would become available.

One can opt to avail of a paid web hosting that provides the most granularities of choices in terms of software and configurations, hardware compute power, security and reliability. There is no optimized one-size fits-all solution here, and the solution that claims to be such is most probably an overkill of what is actually needed. Depending on the business’ technical specification, web hosting would cost at around $10 to $5,000 at a monthly cos. And ways of payment could vary according to business agreement of both web hosting provider and the client.

Small-scale to medium sized consumers can also prefer shared web services due to its minimum cost. Aside from a minimal monthly charge, individuals and businesses sometimes choose this type of hosting for it requires less technical know-how and provide basic services that they need. Moreover, shared web servers are convenient to use and serves similar purpose. Mostly of the paid web hosting providers offers money back guarantees without questions asked, whenever their services does not conform to the agreed conditions. Also they provide assurance of the highest percentage of uptime. In instances of their service failure such as downtime, they provide compensated reimbursement to their clients.

For those people whose technical know-how on web hosting is at an entry-level, it is best to first experience running their websites in a free web hosting than to avail directly on web hosting that has a monthly cost. Or if the situation suggests that a temporary host and storage is basically needed, then a free web hosting is strongly advisable. However in this venture, limitations are all at hand. The common limitations amongst all the free web hosting services are limited disk storage, minimal bandwidth, non guaranteed uptime, prohibited customization of your web pages, bundle of banner ads that should be posted in your site and zero customer support.

Web hosting could be simpler or far too complex process that depends on the functionality of the website that should provide a partial insight on how to best come up with the optimized choice in terms of whether a paid or free web hosting should fit the personal or business requirements and conditions.

Web Site Traffic Generation Techniques

Web site traffic generation is the second major step in the whole internet marketing process. You’ve come up with a website or had one done for you, and now all you need to do is get traffic to that website. There are literally hundreds of ways to do this, and the right way for you will depend on the product or service you are offering, the amount of time you have, the types of traffic generation that appeal to you, and your budget.

First of all, your site should be as “SEOed” (Search Engine Optimized) as possible. This insures that you will get organic traffic just from people doing normal searches on the internet. You can hire someone to do this for you, or you can take a training course on how this is done. There is also some SEO software that will help you on this aspect of web site traffic generation.

The process can be complicated but in extremely general terms, SEO refers to using the right keywords in the right places on your website in an appropriate manner, and having incoming links into your website from other quality websites. If these two elements are in place, you will rank higher with the search engines, come up more in search results, and get more traffic to your site.

Some free means of bringing in traffic to your site are Twitter, Facebook, YouTube or any of the other video websites, UsFreeAds, CraigsList, online forums that are related to your products, free blogging platforms like Blogger or WordPress, safelists (depending on the product or service you offer), keyword-targeted press releases, traffic exchanges, article submission to EzineArticles and other article directories, and more.

If you have some money to spend, you can invest in PPC (pay-per-click) advertising on any of the major search engines (Google, Yahoo, and MSN-Bing). The good thing about this kind of advertising is that you only spend what you want to spend. You bid on certain keywords or keyword phrases and then you get charged only when someone clicks on your ad. If you don’t have a lot of money to spend, make sure you choose the lower-searched keywords so that you can bid lower. You can find all the statistics on keywords in the search engine free research tools.

Another paid options is Ezine advertising. Ezines are online magazines. If you can find one that is targeted towards the particular market that you are trying to reach, you can place advertisements on the newsletters that they send out to their subscribers. The most effective types of ezine ads are called “solo ads” which means that your ad goes out alone (with no other ads) and with your own email subject line, not a generic subject like “Newsletter number 20” for example. All of these methods are extremely effective web site traffic generation techniques that you can start applying right away.

Web Marketing Tool

260

13,500

Good Examples of a Web Marketing Tool

A web marketing tool (otherwise known as an internet marketing tool) is anything that you can use to enhance your internet marketing efforts and results. There are many such tools available these days as web marketing is becoming more and more of an essential process to all businesses.

A web marketing tool can be a website, a software program, an e-book, a course, a training program, a system, or even an expert who can guide you along the way. These tools range in price from completely free to very expensive. Choosing the right one depends on your business, the amount of time you have to invest, and the amount of money you can afford to spend on the tool, in addition to other aspects.

Web marketing can be comprised of many different marketing techniques, or it can consist of just one or two. This also depends on where you’re at in your business. If you’re just starting out, you should just stick with one part of the process until you fully understand that and have it working to your advantage. Then you can move onto the next area. Also when you are just starting out, you might be on a budget and focus on the free or low-cost tools. Here are a few examples of a web marketing tool that you will need, no matter what your business.

First and foremost, you’ll need a website. There are certain sites that will allow you to create one for free and teach you how to do it as well. There are some restrictions on features, but if you’re just starting out, these will work fine until you’re ready to move on to more advanced options. When you are, you can get into all kinds of SEO software, systems, and consulting tools which will bring your website up in ranking.

Second, you’ll also want to look into autoresponders. There are some free versions of these as well. But you can get a much more reliable service by investing 15 to 30 dollars a month on an autoresponder. This is a crucial part of your business because it allows you to build a list of customers and potential customers and to keep in touch with them on a regular basis. Some of the many autoresponders are GetResponse, ResponseMagic, AWeber, Oprius, and Icontact. They capture the data of visitors to your website so that you can email them with news, special offers, and updates about your business.

Another key web marketing tool is the keyword research tool. Keywords are important no matter what kind of marketing you do, so having a good tool will help you zone in on the best keywords for your business. You can use any of the free keyword research tools offered by Google, Yahoo, or Bing, or you can invest in some other tools that are on the market.

Web hosting Services and Domain names

Choosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website.

Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these ‘free servers’ or on the ‘cheap’ servers.

Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.

Purchasing domain names are not that expensive which cost about $100 and there are many companies that can register the name for you, provided it is available and has not already been used by another company.

Using one of your keywords in your domain name can increase your score on some search engines. For example, solderingirons.com could be more effective as Electric-soldering-irons.com, if that domain name was available.

You might also choose to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition.

Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don’t design it as an empty page. The other reason being, you can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel. When customers get emails from dominicstone@solderingirons.com they feel as if they are dealing with a stable, professional business operation.

No need for customers to understand how you manage all your email boxes on your domain. They just need to feel your business is dependable and reputable.

Web Hosting Companies

With thousands of web hosting companies in the market it can be difficult if not impossible to know which web site hosting companies truly provide an excellent hosting solution at an excellent price. When you have an established domain name with a good web hosting company, you can get reports on your traffic and which of your pages your customers are visiting most often, as well as many other statistics.

Your web host will charge you a fee for monthly service that ranges from $10 or $20 to the more expensive $50.00 per month. Plan to pay between $300 and $500 per year to your web host.

Always avoid free or very inexpensive web hosting services, because you may experience bouts of server downtimes and you are likely to have significant limitations in storage, number of email addresses, FTP upload etc.

Be sure your web host can accommodate e-commerce and storefronts, wireless capability, bogs, forums, chats, online interactive helps and anything else you want to add onto your site.

Estimate what your growth needs are and ensure that this web host can serve you as you grow. The last thing you want to do is change host mid way unless you absolutely have to do so.

Check your bandwidth capability to be sure that, if your website traffic grows rapidly, your customers will not have to wait to download or view information. Three things to look for in a web hosting company are:

1. Excellent Customer Support: Your hosting provider should be there for you 24/7 and give you instant access to the technicians you need to solve your problem. Ask them how long it takes for them to typically respond to your problem. A good test is to call them in the mid night to check if you get to a live, level 3 support.

2. A Sound Infrastructure: Check whether they offer a multi-homed network powered by multiple bandwidth providers to ensure redundancy. Some offer a 100% guarantee on its network availability or network uptime.

3. Financial Stability: If you’re running very critical operations, you can’t afford to be with a hosting company that may not be in business in a few months.

Want To Set Up Affiliate Marketing Programs

One of the things that many who want to see an increase in sales will do is set up affiliate marketing program for their product or service. It can be a great way to build sales in a very cost effective manner. If you have a product or a service that will meet a lot of people’s needs and expectations and you have researched that the market is good for it, then you will have no problem getting it going.

So what do you need to set up affiliate marketing programs? After the product or service is ready to hit the market, you need to decide on software that will handle your affiliate program. A quick search on Google will reveal several options.

You also have to decide to hire an affiliate manager that will handle the recruiting aspects as well as tracking progress, paying out commissions and maintaining relationships with the affiliates. This is something that is easily outsourced. Just make sure that as you are preparing a budget in th set up affiliate marketing program that you take into account the manager.

If the above sounds a bit complicated to you, you may want to work with an affiliate network. The better ones like ClickBank, Commission Junction, and LinkShare as well as some of the more popular ones will take care of most of the managerial aspects. They will probably have affiliates looking for products to sell and will take care of making sure that they follow guidelines, track sales, delivers the tools needed, and will also take care of paying the affiliates for you.

Another aspect to consider in set up affiliate marketing is the commissions that you will be paying out. Commissions can be anywhere from 5-6% to 50-60% depending on the nature of the product or service. Largely, the lower the overhead is, the greater the commission can be. It will be less profit per sale than if you were trying to do it all by yourself but if you have a small army of very willing and well commissioned affiliates the number of sales will be far beyond what you could ever do on your own at a very fast pace.

Another thing that will have to be considered in your set up affiliate program is tracking cookies. This is seen as a nuisance by some customers but is essential to helping reward those who send business your way. Each affiliate will have a tag number of some sort that will identify each visitor to your website as someone that they sent. This is useful for tracking sales. Not everyone will buy the first visit they make to your site. They may wait a day, a week, or sometimes even a month.

Remember that using affiliate marketers will give you much greater chances of success than if you were on your own and the better you take care of them, the better they will take care of you. If you can remember that in set up affiliate marketing you will see your product or service’s sales fly high.

Viral Marketing 101 – Not Using It Could Kill Your Business!

Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moir popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

Using Google Adwords to Drive Traffic to your Website

Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google’s Adwords. Adwords is one of Google’s advertising services.

How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.

Using Google Adwords To Drive Laser Targeted Traffic

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Using An Ad tracker Is Key To The Affiliate Marketer

There’s a lot of money in affiliate marketing. This is true, however, only to those are seriously and zealously working on his affiliate program. Success in affiliate marketing varies in every individual affiliate and for the most part, it depends on his will and perseverance. No matter how good an affiliate program is, it will not prosper if the affiliate marketer does not pay the price of hard work. One must exert extra effort especially on the aspect of promotion. Nothing will happen if the links or banners would just lie idle in a web page, an affiliate must be able to convince the visitor to click it and proceed to the business site to buy the products. No click-throughs means no income for an affiliate marketer.

You can actually generate a full-time income by means of affiliate marketing and you can do it at home, and yes, even while you sleep. You must have a good web site to begin with. It must have good promotional and informative contents, pleasing design, inviting banner ads and all other important elements in an affiliate marketer’s web site. It would be great if you have exhausted other means of advertising such as newsletters, email marketing, message boards and ad listings such as Google AdWords. You just have to go online once in a while to check your site and update it and to watch over the development of your marketing program. Does this sound so easy?

It can be this easy if you have planned your affiliate program well and have taken all the steps towards success carefully and diligently. Now, there’s a tool you can use to help you go through the program with ease and confidence, the Ad Tracker. For many experienced and successful affiliate marketers, the Ad Tracker is a key to a successful affiliate marketing program.

What precisely is an ad tracker? It is a marketing tracking software or program that allows you to trace and take note of every click-through made by visitors of your site and by other customers who got your referral link. There are ad tracking service providers as well, so you will just have to pay them to do the tracking for you. With the ad tracker, you can keep an eye on the progress of your marketing campaigns even offline. This tool or program is especially helpful if you are engaged in several affiliate and pay-per-click programs and have placed ads in emails, pop-ups and pop-unders, message boards, auto responders, Ezines, forums, several web sites, surveys and various ad service providers.

Of course, you don’t want all your efforts to be put to waste so you want to make sure you are getting paid for your hard work. Likewise, you want to make sure every dollar or cent you disburse in your advertising campaigns is wisely spent. With the help of the ad tracker, you will know accurately how many and which of your links where clicked on, how many clicked on your links, how many of your emails were opened and how many of those who opened your email clicked through the business site and purchased a product, how many products were purchased, which of your banner ads or links brought the most leads and sales and many other pertinent facts and figures you need.

Sales records and all data stated are necessary in any business as this could determine if your affiliate program is still worth continuing. This would also help you determine which of your marketing strategies is most effective and which is most beneficial for each product or service you are promoting.

Every decision and plan you make must be well grounded on facts. That decision or plan of action may not be the best, but it is something not to regret about when you had valid reasons for coming up with such decision or plan. You cannot just decide to terminate your affiliate program, just because you don’t earn big in an instant.

If you are serious with affiliate marketing, again and again, keep in mind that your success lies mainly on promotion and your hard work. If you don’t seem lucky enough to convince many of your site users to buy the products, don’t be disheartened and jump into a conclusion that your affiliate program is a failure. If it works for others, it could work for you, too. Know whether your advertising techniques are effective or not, which works best for your program and which doesn’t. Get an ad tracker to help you know all these and you’d surely be on the right track towards success!

Using Unmanaged Host Services

The needs of a business may require for a total control of the business’

website. The business operation cannot allow for unexpected downtime or

be constrained by what is available in the hosting’s web server. This is

where the unmanaged web hosting offering comes in. There is a dedicated

administrator to oversee the proper operation of your website.

The web hosting company will not be responsible for the regular administration

of the web server in the unmanaged web hosting service. This kind of

administration which is present in a managed hosting service is missing in an

unmanaged hosting offering. In this arrangement, you must have your own

dedicated IT person to perform this task.

The unmanaged hosting services is often used in the development of real time

fast response systems such as geographical weather analysis, oil mining and

engineering and the entertainment applications. The amount of customization

both in software and hardware is so different and it does not fit in any

other model of hosting. The add-on software that is required could be

proprietary and there could be a business-required attached hardware

peripherals as well.

Many web hosting servers are already configured for this kind of web hosting

model. However, If the web hosting’s specification is not enough, the customer

can choose to add additional resources like hard disk or software add-ons.

Each configuration is surely unique to fit and reflect the business

requirements.

The unmanaged web hosting service is not for small businesses which are better

of with a managed hosting service instead of the unmanaged to relieved them

from the additional task of administration. There is a cost incurred in the

unmanaged web hosting service due to the constant software and hardware upgrades

which is performed by the assigned IT staff paid by your business.

The correct planning and technical knowledge is the best strategy wither to

go for a managed versus the unmanaged web hosting service. The greatest benefit

is achieved if the business requirements is empowered by the matching web

hosting model wither it be managed or unmanaged.

Using SEO Effectively

SEOs can be very effective, provided that you understand your target market very clearly and incorporate the right approaches that will get their attention. You do not need to spend so much time and money to get to the right people who will actually purchase your products. There are so many methods and techniques that you can use to make the most out of search engine optimizers. Here are some tips on how to rank well in the pages.

About the Title

The title has to be highly related to your content, consisting of the right words that your target customers will most likely type in the search engines. Make sure you use only the most unique and relevant title and meta description on each page. The title page is the most vital on-page SEO factor. You cannot expect to rank high for a primary term of 2 to 3 words without the words becoming part of the title page.

The meta description tag does not help you rank very high, but it is usually used as a text snippet below the listing. It should also include the useful keywords and be written the right way to entice searchers to go on and click on the listing. Ignore the keywords meta as a whole if you want. If you continue using it, you may place misspellings, as well as other related keywords that are not included in your webpage.

The Importance of the Users

Always write for the benefit of the users. Some of the biggest search engines use very powerful bots that crawl the web. However, the bots do not buy anything on the internet, inquire about a product or service or sign up for a newsletter. Always make sure that your content and pages are understandable and ignite the interest of your potential readers. You will need keywords in text, but do not stuff every page.

The content should be unique and relevant to the particular product or service that you are offering. Online retailers need to face the challenge of selling a product that several other companies and agents may also be offering. You need to boost your reputation and credibility and establish your place in the market. Research on the right keywords using different online programs. You can also hire professional ghost writers to make the most useful articles possible.

Added Visibility

You can use your keywords as anchor text when trying to link internally. The anchor text can help indicate to spiders what the linked-to page is about. Links that indicate “click here” do not function at all for the search engine visibility. You can build links intelligently as well. Submit your web site to different reliable directories. Look for links from authority sites in the industry. If local search is important for you, you can look for links from reliable sites within your area. Analyze the links coming in to other sites to search for links that you can also get.

Getting Attention

Start your own blog and join other related blogs as well. A number of big search engines like blogs for their fresh and unique data and content. You can also join the conversations and learn more about the industry you are entering. Joining blog site scan boost your exposure so you get new links every time.

Using Product Recommendations To Increase Your Bottom Line

In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.

One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.

If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.

Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.

Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.

When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.

Sound like the true and leading expert in your field.

Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.

How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.

Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.

And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.

While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.

Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.

If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.

Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.

Try product recommendation and be among those few who have proven its worth.